Services


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Marketing and Communications Plans

Building a strategic marketing and communications plan for your organization is important. A proper plan ensures that you are developing messaging that is communicated consistently across all forms of media – web site, brochures, press releases, white papers, case studies and presentations – and positions you to clearly define your strengths, matching you to the right prospects for new business.

A plan also means that you can get a “big picture” idea of what resources you need, allowing you to prioritize the most important tasks in helping your organization align and market itself. By understanding your goals, clarifying resourcing and following a structured methodology, you will not miss opportunities to communicate on a regular basis to your target audience.

Mercer-MacKay Solutions can help. We have years of experience helping small to medium sized businesses with the following:

  • Developing Marketing & Communications Plans
  • Research & Authoring
    • Trade Magazine Articles
    • Newspaper Articles
    • Press Releases
    • Case Studies
    • Award Submissions
    • Customer Testimonials
    • Product Brochures
    • White Papers
    • Web Content

Contact us today at gail@mercermackay.com to find out how we can help you.


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Ready, Set, Grow!

As a busy Microsoft Partner, are you concerned about market share and market expansion? Do you have a limited headcount for marketing and sales resources? Are you facing tighter budgets with higher expectations for your Return on Investment? Do you struggle to maintain the right balance of adoption in the face of rapidly evolving technology? Are you limited in your channel strategy and execution?

If you answered yes to any of these questions, then you might benefit from the "Ready.Set.Grow" program for Microsoft Partners.

Ready.Set.Grow is a program designed for Microsoft partners. We help accelerate organizations into the Microsoft Partner Program through a proven framework which provides alignment to Microsoft initiatives; connects the right resources for sales and technical execution and delivers a combined strategy and tactical roadmap to take your partnership to the next level.

Ready.Set.Grow will help you:

  • Better engage with Microsoft to accelerate your sales efforts.
  • Take advantage of the "hidden" Microsoft Partner benefits.
  • Discover the right Microsoft resources that are best suited for your business.
  • Better engage with Microsoft to accelerate your sales efforts.
  • Determine how to qualify for funding for Marketing programs.
  • Build out a strategy and tactical plan that is aligned to your needs, your resources and your business goals.
  • Get the most out of your Microsoft Partner Program

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